Francisco Launches Hepatitis B Campaign to Raise Awareness in
Coinciding with National Hepatitis B Awareness Month,
Francisco Hep B Free launched a new ad campaign
this week to raise awareness about hepatitis B within
the city's Asian communities, and to encourage testing
and vaccination. The campaign includes print and television
ads in several languages (including Chinese, Korean,
and Vietnamese) as well as information directed at
English-speaking medical providers. Asian Americans
have a high rate of hepatitis B -- an estimated 1
in 10 infected -- and San Francisco, with its large
Asian population, has the nation's highest rate of
is the text of a Hep B Free press release describing the new
initiative. More information about the organization and the
campaign is available online at http://www.sfhepbfree.org.
Francisco Has the Highest Rate of Liver Cancer in the U.S. --
1 in 10 Asian Americans Is Infected by Hepatitis B, the Leading
Cause of Liver Cancer
Assemblywoman Fiona Ma Takes Personal Fight Against Hepatitis
Francisco, Calif. -- May 3, 2010 -- Recent data released from
the National Cancer Institute confirms that San Francisco has
the highest rate of liver cancer in the nation. The leading
cause of liver cancer is hepatitis B.
2010 marks the 15th Anniversary of National Hepatitis B Awareness
Month. The San Francisco Hep B Free initiative is launching
"Which One Deserves To Die?" a provocative ad campaign
alerting the Asian American community that 1 in 10 Asian Americans
is chronically infected with hepatitis B compared to 1 in 1,000
in the general population.
Francisco Hep B Free is a unique collaboration of over 50 private
and public organizations, including the Asian Liver Center at
Stanford University and Brown & Toland Physicians, whose
common goal is to turn San Francisco into the first hepatitis
B-free city in the nation. Since its inception, San Francisco
Hep B Free has tested thousands of people for hepatitis B. The
campaign's success rate has inspired other cities and counties
to follow its model, including Los Angeles, Orange County, Santa
Clara, Alameda, Long Beach, San Mateo, Philadelphia, and Washington
the fight against hepatitis B is California Assemblywoman Fiona
Ma (D-SF), who along with members of her family has chronic
hepatitis B. Her health crisis propelled her to take action
with San Francisco Hep B Free and raise public awareness on
the impact of the deadly virus. Since joining the campaign,
Assemblywoman Ma helped launch a groundbreaking screening and
vaccination initiative in San Francisco. She is working on a
state bill calling for preventative hepatitis B care and vaccination.
"As a Chinese-American, I have been the legislature's leading
advocate to eliminate hepatitis B. The cause has special meaning
to me because I live with chronic hepatitis B, a disease that
affects 2 million Americans," said Assemblywoman Ma.
B Disease Background
Centers for Disease Control and Prevention)
350 to 400 million people have hepatitis B. Many do not
know they are infected. Hepatitis B silently attacks the
liver and is the leading cause of liver cancer, one of the
most lethal, expensive and fastest growing cancers in America.
are over 43,000 new hepatitis B cases in the U.S. each year,
with the greatest incidence among adults between ages 19-49
B is one of the leading health disparities between Asians
and non-Hispanic whites.
the Asian population the predominant mode of transmission
is from infected mother to child during birth. Hepatitis
B can also be spread through unprotected sex and shared
is a safe and effective vaccine to prevent infection from
San Francisco Hep B Free
Francisco Hep B Free is a first-of-its-kind collaboration between
city government, private healthcare community organizations
and businesses. The campaign's goal is to make San Francisco
hepatitis B-free by (1) creating public and healthcare provider
awareness about the importance of testing & vaccinating
Asian and Pacific Islanders for hepatitis B; (2) promoting routine
hepatitis B screenings and vaccinations within the primary care
medical community; and (3) facilitating access to treatment
for chronically infected individuals. For more info, please
go to www.sfhepbfree.org.
Francisco Hep B Free (www.sfhepbfree.org).
San Francisco Has the Highest Rate of Liver Cancer in the U.S.
-- 1 in 10 Asian Americans Is Infected by Hepatitis B, the Leading
Cause of Liver Cancer. Press release. May 3, 2010.
McKinley. In Ads, Plea for Asians to Get Tests for Hepatitis.
New York Times. May 2, 2010.